If you’re an eCommerce business owner, you already know that so much goes into running and maintaining a successful online store. You have to oversee about a hundred different moving parts — including email marketing, secure checkout, shipments, speed optimisation, and more.
Luckily, eCommerce hosting platforms like Shopify exist to make your life as an eCommerce business owner much easier. In my role as a digital marketing consultant, I’ve helped dozens of CEOs get their online stores off the ground using Shopify, and I couldn’t recommend it more for a few reasons.
Not only is Shopify intuitive, easy-to-use, and full of great native features, but there are also a ton of powerful apps you can integrate into your Shopify experience to help you further monetise your online store. (Not sure what this means? Think of Shopify like an iPhone — it’s great alone, but there apps you can add on to make it even better.0
Today, I’ll be sharing with you 11 must-have apps you need to start using that will uplevel your Shopify platform!
Use QuizKit to create fun guided commerce quizzes that will lead to increased traffic and conversions from your paid channels while allowing you to quickly guide your customers through a personalised buying experience. In just a few questions, your customers will be able to discover the perfect product for them based on their responses.
Price: Starts at $39/mo
Best used for: Driving conversions and generating leads through easy-to-design quizzes
Wishlist King allows your customers to conveniently save products to their wishlist from anywhere in your online shop and add them to cart directly from the wishlist page, making for a seamless shopping experience.
Price: Starts at $4.95/mo, free trial available
Best used for: Improving customer shopping experience and conversions
Generate more sales by cross-selling products at discounted rates through the app Discounted Upsells! Not only is the app fully customisable, but it will even use AI to help you figure out the perfect upsell offer based upon your order history.
Price: Starts at $19.99/mo, free trial available
Best used for: Increasing sales and order value from your existing customer base
Keep your inventory up-to-date when selling product bundles, kits, or sets with the Bundles app.
Price: Starts at $14/mo, free trial available
Best used for: Tracking inventory when selling combinations of multiple products.
Hotjar will discover, consolidate, and communicate the unique needs of your customers through advanced behavior analytics.
Price: Free (with paid options to upgrade your plan)
Best used for: Understanding the why behind customer activity on your site.
Shopify’s Google Channel makes it easy for you to list your products for free on Google and run Smart Shopping Campaigns.
Best used for: Making your products more discoverable on Google and advertising on Google.
If you’re ready to start using email marketing to promote your eCommerce business, Shopify Email is designed specifically to help you do that.
Best used for: Sending branded, aesthetic emails to subscribers.
If you’ve ever wondered why your shoppers aren’t converting on your website, BetterReplay will help you figure it out. This app provides live recordings of shoppers’ sessions, allowing you to see how people interact with your Shopify store and what items they look at most.
Best used for: Gathering data about what your customers like and don’t like on your website.
Help your customers find the perfect product in your store by featuring a “shoppable quiz” on your Shopify website. Using the Jebbit app, you can design visual product quizzes, personality quizzes, and surveys with zero coding experience required.
Best used for: Improving the customer experience, increasing sales and conversions, gathering customer data.
Price: Free plans available