Can you believe we’re over halfway through 2022? This year is absolutely flying by, but that doesn’t mean you need to let your marketing efforts get away from you! As an eCommerce business owner, you should know which events are happening and when so that you have time to prepare great content and an epic marketing campaign, product launch, or sale — if you desire to do so.
With that being said, here are some of the key dates in the second half of 2022 to keep top-of-mind as you execute your marketing strategy for the remainder of the year.
Sunday, September 4th: Father’s Day
Show some love for the dads in your community by acknowledging Father’s Day in September! This is a holiday that will definitely have your audience on the prowl for the perfect gift, so it could be a good idea to create a “For Dad” page on your website to streamline this process OR execute a well-timed email campaign that will incentivise purchases.
Monday, October 31st: Halloween
Depending on what products you sell, Halloween could be a HUGE opportunity or more of a slower holiday. Either way, you should acknowledge it. If Halloween is an easy win for your brand, definitely go all-out with on-theme promotion and email and social media campaigns. But if there’s no directly Halloween-related sales opportunity, you can still get in the spirit of the day by mentioning it on social media and encouraging your customer base to show off their costumes. If you want to go the extra mile, you can even run a “Costume Contest” with the chance to win a prize!
November 25th and November 28th: Black Friday, Cyber Monday
Black Friday and Cyber Monday are some of the biggest sales events in the entire year. If there’s any event you should plan and prepare for with purpose, it is one of these dates. Start thinking early on about how you can stand out from the crowd when every retailer is sure to be offering a sweet deal. How can you get your customers excited about YOUR Black Friday/Cyber Monday extravaganza in the days or weeks leading up to the event?
Of course, you can always sit out Black Friday/Cyber Monday and run an amazing sale the following week. The pro of this is that you’re not dealing with as much competition, but you do have to consider that a lot of people may be “maxed out” on shopping at this point, too.
Sunday, December 25th to Sunday, January 1st: Christmas & New Year’s
Right after Black Friday comes yet another MASSIVE sales opportunity for your eCommerce business. Christmas gifting and New Year’s celebrations mean plenty of chances to get your customers shopping — start prepping your marketing campaigns well in advance to avoid overwhelm during what is sure to be a busy season.
As you can see, the year is far from over and you still have multiple big sales events to look forward to! Just be sure to start mapping out your promotions early so that your customers know what to expect from your eCommerce business during these events and can plan their shopping accordingly.
As a business consultant with a focus on eCommerce, one of my specialties is helping CEOs like you plan epic, highly lucrative sales events and promotions that will attract new customers, create massive brand awareness, and of course — bring revenue into the business as well. If you want this to be your reality, learn more about booking a strategy call with me or joining the consulting waitlist to discuss your gameplan!