If there’s one thing all CEOs can agree on as a collective whole, it’s that running a business is no easy feat. It is STRESSFUL to oversee all aspects of a company — from marketing to budgeting to team management, sometimes the amount of responsibility can feel downright impossible to navigate. This is especially true for new business owners who are still getting used to the ins and outs of CEO life.

However, there’s a solution that doesn’t include wasting precious resources (specifically, your time, energy, and money) for months or years while you try to “figure things out.” And it’s as simple as bringing on a business consultant to help you forge a clear path towards achieving your goals!

For those of you who have never worked with a consultant before, allow me to explain. (As a business and marketing consultant myself, this is sort of my area of expertise!)

A business consultant is somebody who works closely alongside you or a designated member of your team to identify, address, and overcome obstacles that are preventing you from reaching your company’s goals. A business consultant may help you…

• ‌Determine what changes need to be made and implement said changes
  
  
• Come up with new and exciting ideas that speak to your audience
  
  
• Assist in business planning and start-up stages
  
  
• Assist with product/service development
  
  
• Design and implement marketing strategies
  
  
• Design and implement launch strategies
  
  
• Analyse your budget, suggest adjustments, and put those adjustments in place
  
  
• Scale your business to a new income level

As you can see, there are so many different reasons why you might seek the expertise of a business consultant. And this isn’t solely limited to new business owners! No matter where you are in your business, a consultant is a valuable asset. At start-up, a consultant can help you complete planning and get started on the right foot. If your business has been around for a while, a consultant can help you gain a fresh perspective surrounding your business vision and goals. You can also hire a consultant to help with specific goals. For example, if your business isn’t meeting your financial goals, you can work alongside a consultant that specialises in accounting and revenue boosting.

Most importantly, however, is the fact that a business consultant can help you save thousands of dollars and hours. Your money and time are two of your most valuable assets — do you really want to spend both on strategies that might work? Or would you rather invest that money and time into working alongside somebody who can provide you with the expert recommendations that they know work?

I think you know what the answer is…but if you aren’t 100% sold yet, don’t worry. In today’s blog post, we’ll be diving much deeper into why it’s so beneficial to bring a business consultant on board.

Reason #1: A good business consultant will save you money.

One of the biggest reasons I see businesses hesitate to begin working with a consultant, even when they really need to, is the initial expense. And yes, I won’t lie to you — hiring a business consultant can be expensive upfront, but over time, it’s a decision that will actually save you thousands of dollars. This is because a well-rounded business consultant will be able to advise you on how to properly execute strategies that lead to big financial returns in your business — such as marketing campaigns, product development and launches, pricing, and more. Business consultants can also assist you with your overall business finances and budget (within reason — for deeper financial assistance, it’s always a good idea to work with a professional accountant or bookkeeper) and point you away from potentially expensive mistakes. 

Reason #2: A good business consultant will save you time.

The biggest time suck as a business owner is “trial and error.” When you spend months or years trying out different strategies to see what works, you are actually wasting tons of time that you could be spending on a proven strategy that will help you achieve your goals much sooner. A good consultant will be able to look at your business from a bird’s eye perspective and identify clear actions for you to take towards improving your business. 

And then there’s the research side of things. Trying to keep up with the latest business trends, tools, and “best practices” within your given industry is a full-time job outside of your usual day-to-day work responsibilities. When you hire a consultant, you save an abundance of time that would have been spent trying to research all of the above. Instead, you can focus on your customers and business goals.

Reason #3: A good business consultant will expose you to a fresh perspective.

Chances are, as CEO, you spend a LOT of time thinking about your business: what to do next, how to improve, your big-picture vision…the list goes on and on. The thing is, spending too much time thinking about your business can actually cloud your judgment and decision-making, making it difficult for you to actually know what the “right” next move is. When you hire a business consultant to advise you, you no longer have to wonder what you should be working on to reach your desired goals, because your consultant will tell you! Getting to hear a fresh perspective from an expert can expose major flaws in your approach while unearthing new opportunities and ways to move forward.

Reason #4: A good business consultant will help you make connections.

“Who you know” can sometimes be just as important as “what you do.” Forming the right connections — whether it be with potential clients or customers, team members, mentors or coaches, fellow leaders or brands in your industry, influencers, etc — can be integral in your business gaining traction. A good consultant will be able to spot prime opportunities for these collaborations and make the initial introduction so you don’t have to seek them out yourself.

And there you have it! Whether you’re still in the start-up stage or are on your way to 7 figures, working with a business consultant is never a bad idea if you want to fast-track your way to achieving your goals.

As a business and marketing consultant, it’s my job to help you figure out a smart, strategic approach to your business that goes hand-in-hand with reaching your goals. They don’t call me the CEO’s wing woman for nothing, so if you crave actionable support and strategy from a 7-figure industry leader, learn more about booking a strategy session or joining my consulting waitlist.