• Claire Jackson

    The habit lab™

    "Working with Olivia was the catalyst for everything changing. I was ready to think bigger, and she helped me find the words and structure to actually do it."

    • Founder of The Habit Lab
    • Known as the Chief Habits Officer™
    • Thought leader featured on The CEO’s Wing Woman®
    • Trusted by high-performers to build life-changing habits
  • COURTNEY

    NOLAN | relationship and intimacy coach

    "Before working with Olivia, I knew the work I was doing was powerful—but it didn’t have the brand or positioning to match. Now, I’ve stepped fully into my identity, owning the impact I create in the bedroom—and far beyond it."

    • FOUNDER OF THE INTIMACY STRATEGIST™
    • KNOWN AS ‘THE CEO’S SPICY WINGWOMAN™’
    • INTIMACY COACH TO HIGH-ACHIEVING WOMEN
    • TRANSFORMATION GUIDE FOR MARRIAGES & MINDSETS
  • Caption

    Row

    Pair text with an image to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.

The before picture

From Burnt Out Professional to Category-Defining Coach

Before working with Olivia Jenkins, Claire Jackson was operating from the shadows of burnout. Despite two decades designing performance programs inside top universities, she was battling chronic illness, postnatal depletion, and complete personal disconnection.

She had the credibility. She had the credentials.

But she didn’t yet have the clarity or confidence to build a brand of her own.

Through strategic brand repositioning, messaging development, and visibility coaching, Claire stepped into a new identity: The Chief Habits Officer™. Her work evolved from back-end delivery to front-of-stage leadership. Her voice, once reserved for behind-the-scenes consulting, is now reshaping the way CEOs, leaders, and founders structure their days—and their lives.

BRAND ELEVATION

  • The Strategic CEO® Approach

    Identity Elevation

    Before joining The Business Advisory™, Claire was a quiet force, deeply experienced, but lacking a visible identity. We helped her crystallise a bold new persona: Chief Habits Officer™. This wasn’t just a title, it became her identity.

    Together, they repositioned Claire not as another wellbeing coach, but as a strategic behaviour designer for CEOs, marrying lived experience with neuroscience-backed frameworks.

    The result? A magnetic personal brand that balances empathy, authority, and measurable impact.

    Messaging & Offer Development

    Claire’s story was powerful, but scattered. Together we refined her brand narrative into a clear, compelling message: from chronic burnout to behaviour blueprint. This became the foundation for all her content, keynotes, and client transformations.

    Her offers were then evolved into an ecosystem:

    • 1:1 Habit Architecture Intensives
    • Signature Workshop: The Million Dollar Year
    • Frameworks like The Me-Time Menu™ and Habit Stack Protocol

    Each product was designed to align with the unique psychology of high-functioning leaders craving structure and sustainability.

    Visibility & Thought Leadership

    Claire had always been the brains behind big transformations, but never the face. Together we changed that. With a fresh visual identity and a breakout episode on The CEO’s Wingwoman® Podcast, Claire became known as the go-to guide for nervous-system-safe performance.

    She learned how to confidently share her story, structure her frameworks for scale, and show up as the expert she’s always been, this time, centre stage.

    Now, she’s not just being seen.

    She’s being sought out.

  • Image with text

  • Image with text