The #1 Biggest Mistake I See Business Owners Make

The #1 Biggest Mistake I See Business Owners Make

The #1 Biggest Mistake I See Business Owners Make

As a business & marketing consultant, I spend much of my time speaking with high-achieving, ambitious business owners. They all seem to face a similar problem at times: they lack an actionable strategy that will help them reach their goals.


Let’s backtrack for a moment. The term “strategy” is thrown around often in business, but what does it really mean? Simply put, your business strategy is a clear set of plans, actions, and goals that outlines how your business will achieve competitive advantage and bring its vision to life. It’s important to have a business strategy because it creates a clear roadmap for your business that you (and your team members, if you have any) can execute. 


Lacking a clear strategy is one of the biggest mistakes I see both new and experienced business owners make, time and time again. Business owners who “just wing it” often come across a few problems when trying to scale:


  • They aren’t clear about the direction they want to take their business in or how to go about it


  • They feel overwhelmed by all the different areas of their business because they don’t know what to focus on


  • They hit plateaus because they don’t know what their next step is


  • They invest in the wrong areas because they are unsure on where to spend and where to save


The good news? My superpower is my unique “whole of business” approach to strategy. Which is why I created my 1:1 Business Strategy Session designed for ambitious CEOs. This 90-minute business consulting session will leave you with a personalised roadmap to success that includes the actionable steps you need to take in order to execute it successfully and achieve extraordinary growth. Remember — the best strategy on earth doesn’t work without strong implementation, so if you’re choosing to execute independently, it’s essential that you know what you are doing each step of the way! 


If you are ready to uplevel your business strategy alongside an exec-level marketer with 10+ years of experience, book your 1:1 Business Strategy Session today. 


Olivia x

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