We live in a day and age where phones are essentially just mini pocket computers. In fact, almost 5 billion mobile users worldwide make up over half of all internet traffic. It’s safe to say that we can no longer assume that all of the users who come across our digital presence are doing so via desktop, as was the status quo in decades prior.
You might be wondering why this matters, or if it even applies to you. And I’m here to tell you that if you want to keep interest strong, increase the amount of inquiries you receive, and avoid alienating an entire chunk of your audience, you’re going to want to keep reading!
What is mobile experience and why does it matter?
At one point or another, you’ve probably used your phone to browse the internet and come across a website that was a little difficult to navigate. Maybe you even clicked out of it as a result. This is because the experience of using a desktop or tablet doesn’t always translate to smartphones in the same way. To keep your audience happy and engaged (and to prevent them from giving up on viewing your website entirely), you need to deliver a high-quality mobile experience.
Mobile experience is simply how your audience perceives your mobile application or website while using it. If they find it simple and easy to navigate, chances are their mobile experience is good! Conversely, the more complicated and clunky your app or website is, the worse your customer’s mobile experience will be.
The best way to ensure that your audience is satisfied with your mobile experience is to prioritise your mobile user base first and build outwards — meaning you start with mobile design (which has more restrictions) and THEN expand to web optimisation.
If you have yet to develop much of an online presence, great! This means you can start from the beginning and build an infrastructure for your app or mobile-website that will set the stage for expansion later on.
If you run an existing business with an established web presence, you may find that pivoting to a mobile-first approach is a bit more challenging. However, I want to assure you that it is 100% doable and well worth the effort.
So, what should you do to make sure your audience stays happy with the mobile experience you are providing? Let’s break down a few key mobile-first principles.
- Figure out what your users want and give it to them.
- The simpler, the better.
- Prioritise ease of navigation.
- What’s the best way for users to access all the pages that my app or mobile site has to offer? The go-to solution for this is the hamburger menu, which opens a fly-in menu with navigation links when clicked.
- What links do I need to include to help my audience complete priority tasks and easily gain access to the information I want most readily available to them? Remember, your users don’t want to wonder what buttons do or where links will take them. This information should be highly intuitive to your audience.
- Am I accounting for finger and hand positioning? It’s frustrating to have to tap or zoom in on an icon repeatedly due to poor placement or sizing. Your buttons and links should be large and well-placed enough that most people are able to tap them successfully on the first try.
- What does my website architecture look like? Not even good navigation can save poor website architecture. Make sure that your pages are arranged in a way that will make sense to your users and will allow them to get where they want to go on your app or mobile site as efficiently as possible.
- Make sure things run smoothly (and quickly).
- Make it easy for your audience.
- Design the layout to be responsive.
As an expert business coach and marketing consultant, I can help you start creating a plan that will guarantee an epic mobile experience for your users, even if you’re new to mobile-first optimisation. For more help figuring out how to move forward, click here to learn more about scheduling a 90 minute intensive with me.