6 Digital Marketing Strategies to Level Up Your Brand

Digital marketing is the backbone of any successful online business. It is the process of connecting with potential clients by leveraging the power of the internet and other forms of digital communication — including email, social media, web-based advertising, SMS, and multimedia messages. 

Basically, every company you know and love uses digital marketing to reach their audience, and it’s time that you start levelling up your brand’s own digital marketing strategies as well!

But if you aren’t sure where to start or what to focus on, don’t worry — I’m here to walk you through seven of the most powerful digital marketing strategies you can implement in your business in order to increase visibility, attract new consumers, and drive sales!

Social Media Marketing

We all know and (hopefully) love social media, but using it in your personal life and using it as a marketing tool for your brand are very different things. When it comes to social media and business, it is SO important to have a hard plan you can stick to based on your consumers interests versus just posting boring updates every now and then. Here are my best tips for nailing your social media marketing strategy at first:

 

Create your social media content based on your target consumer. Without the support of your audience, your social media efforts will be in vain, so it’s extra-important that your messaging and content are directed towards your target consumer!

Create a content calendar and stick to it.
Content calendars are a must when it comes to organising and publishing all of your content in a consistent and efficient manner. You can also use your calendar to separate your content topics into different ‘pillars’ so that your audience is consuming a mix of information — for example: educational, inspirational, brand story, how-to, etc.

Be consistent. To truly build your social media presence, you need to be consistent! This means posting 2-4x a week, showing up on Stories to promote your business and share value, engaging with your customers and answering their questions, and committing to a long-term content plan.

 

Email Marketing

Email marketing has been around for a long time, and for good reason — it works. In fact, email marketing can yield a massive ROI that surpasses any other form of digital marketing if done well! Some of the benefits of email marketing include creating personalised content, communicating with your warmest leads, providing more value to your audience, and of course — generating sales! Here’s what to keep in mind as you hone in on your email marketing efforts:

Personalise your emails. Personalised copy always performs better than generic copy. Using your customer’s name in emails will grab their attention and make them more likely to read what you have to say.

Don’t only use email marketing to sell. Email marketing can absolutely generate sales, but only if you take the proper steps to nurture your audience first — which means providing free value and content in addition to sending promotional emails about your products or services.

Track your analytics. It’s easy to tweak your email strategy if you pay attention to what the data is telling you. Take a close look at your open rate, click-through rate, conversion rate, and unsubscribe rate to get a better idea of what is working for your email audience and what is not.

 

Paid Ads

Ads aren’t free, but when done well, the return on your investment can be well worth the initial expense. Keep the following in mind if you are considering investing in ads:

Your audience. You need to figure out which platform your target audience spends the most time on and host your advertisements there. If you spend a lot of money on advertising to the wrong market, you won’t see the results you’re looking for!

Your budget. Choose a budget you’re willing to spend on ads and consult with an advertising expert to make sure you can maximise your results with said budget. Sometimes, it isn’t worth it to take out ads until you can afford to do so on a larger scale, so it’s a good idea to compare your budget to your desired outcome and see if it makes sense.

Don’t invest in ads without a plan. It might seem like the cure-all to your problems, but a strategic advertising process will always yield better results (not to mention ROI) than taking out the occasional ad to see what happens.

 

Influencer Marketing

Influencer marketing is the process of collaborating with influencers to endorse your brand, product, or services. It is extremely effective as consumers tend to trust people they trust more than they trust brands — so when they hear their favorite influencer, they’re keen to go out and buy it right away since it’s already been “approved” as worth it. I’m a big fan of utilising influencer marketing to promote visibility and sales. Here’s what I would focus on:

Finding the right influencers. This comes back to knowing who your audience is going to listen to. If you don’t partner with somebody whose opinion your target market trusts, all of the visibility generated from the campaign will go to waste because you’re not catering to the right demographic. For more information on how to find and work with the right influencers, check out this blog post!

Engagement is more important than follower count. An influencer’s overall engagement and relationship with their audience is so much more important than how many followers they have. Relevancy should be your first priority — if your influencers are respected and trusted by their community, it doesn’t matter how large or small their following is.

Track your metrics. Just like with email marketing, the best way to know if your influencer partnerships are working is to keep track of relevant metrics. Track where your traffic and sales are coming from so that you can make the necessary adjustments to your campaigns if an influencer isn’t providing the desired results.

 

SEO 

SEO (Search Engine Optimization) is an effective way to build brand awareness and drive traffic for both small businesses and large corporations. By optimising elements of your website for search, you can boost your ranking in the Google algorithm. Here are the basics to master when it comes to SEO:

Keywords. This means identifying the terms that your target audience is searching for and that you want your website to rank for in search engines like Google. It sounds simple enough, but you also need to keep in mind search volume (how many people are actually searching for a given keyword) and relevance (how relevant the keyword is to your prospects). 

SEO tools. Since mastering SEO can be tricky at first, there are many tools that can help simplify the process and do the heavy lifting for you. SEO tools can save you from tedious keyword research and data analysis while providing important insights into the performance of your own SEO. The platform Ahrefs comes with all of the tools you need to explore and grow your online presence through SEO, at a fair price point.

Content Marketing

Content marketing uses storytelling and information sharing to increase brand awareness. The ultimate goal of content marketing is to have your prospect take action towards becoming a customer — such as requesting more information, signing up for your email list, purchasing a product/service, and so on. Content marketing is all about building a sustainable relationship with your audience that is built on trust and can lead to multiple sales later on. Here are some types of content marketing that I recommend:

Blog posts
If you couldn’t tell from my own blog, I’m a massive fan of using blog posts to drive forward my content marketing efforts. Not only are blogs a great way to share long-form information (thus deepening the value you’re providing to your audience), but you can also incorporate SEO into your blogs to kill two birds with one stone. Finally, blogs are ‘evergreen’, meaning the content you publish today can continue to drive traffic and leads for years to come.

Video content
Video content has seen a massive increase in popularity over the last few years, and that isn’t likely to change anytime soon. Video content is effective because it allows you to connect with your target audience in a visual, engaging way that isn’t always possible through other forms of content — such as “how-to” videos and demonstrations. 

Testimonials and customer reviews
Testimonials and customer reviews leverage the power of social proof to help you reach your audience and sell your products/services. Be sure to prominently display testimonials and reviews on your website’s homepage and create an automated follow-up request that is sent to your customers when you are ready to ask them for a testimonial. You can even incentivise your customers with a discount code or other reward in exchange for writing an honest review.

 

As a business consultant with a focus on eCommerce, digital marketing is my specialty. I’ve helped dozens of brands create winning digital marketing strategies that have led to massive, transformational results. If you want this to be a reality in your business as well, book a triage call now!