Digital marketing is the backbone of any successful online business. It is the process of connecting with potential clients by leveraging the power of the internet and other forms of digital communication — including email, social media, web-based advertising, SMS, and multimedia messages.
Basically, every company you know and love uses digital marketing to reach their audience, and it’s time that you start levelling up your brand’s own digital marketing strategies as well!
But if you aren’t sure where to start or what to focus on, don’t worry — I’m here to walk you through seven of the most powerful digital marketing strategies you can implement in your business in order to increase visibility, attract new consumers, and drive sales!
Social Media Marketing
We all know and (hopefully) love social media, but using it in your personal life and using it as a marketing tool for your brand are very different things. When it comes to social media and business, it is SO important to have a hard plan you can stick to based on your consumers interests versus just posting boring updates every now and then. Here are my best tips for nailing your social media marketing strategy at first:
Content calendars are a must when it comes to organising and publishing all of your content in a consistent and efficient manner. You can also use your calendar to separate your content topics into different ‘pillars’ so that your audience is consuming a mix of information — for example: educational, inspirational, brand story, how-to, etc.
Email marketing has been around for a long time, and for good reason — it works. In fact, email marketing can yield a massive ROI that surpasses any other form of digital marketing if done well! Some of the benefits of email marketing include creating personalised content, communicating with your warmest leads, providing more value to your audience, and of course — generating sales! Here’s what to keep in mind as you hone in on your email marketing efforts:
Ads aren’t free, but when done well, the return on your investment can be well worth the initial expense. Keep the following in mind if you are considering investing in ads:
Influencer marketing is the process of collaborating with influencers to endorse your brand, product, or services. It is extremely effective as consumers tend to trust people they trust more than they trust brands — so when they hear their favorite influencer, they’re keen to go out and buy it right away since it’s already been “approved” as worth it. I’m a big fan of utilising influencer marketing to promote visibility and sales. Here’s what I would focus on:
SEO (Search Engine Optimization) is an effective way to build brand awareness and drive traffic for both small businesses and large corporations. By optimising elements of your website for search, you can boost your ranking in the Google algorithm. Here are the basics to master when it comes to SEO:
Content marketing uses storytelling and information sharing to increase brand awareness. The ultimate goal of content marketing is to have your prospect take action towards becoming a customer — such as requesting more information, signing up for your email list, purchasing a product/service, and so on. Content marketing is all about building a sustainable relationship with your audience that is built on trust and can lead to multiple sales later on. Here are some types of content marketing that I recommend:
If you couldn’t tell from my own blog, I’m a massive fan of using blog posts to drive forward my content marketing efforts. Not only are blogs a great way to share long-form information (thus deepening the value you’re providing to your audience), but you can also incorporate SEO into your blogs to kill two birds with one stone. Finally, blogs are ‘evergreen’, meaning the content you publish today can continue to drive traffic and leads for years to come.
Video content has seen a massive increase in popularity over the last few years, and that isn’t likely to change anytime soon. Video content is effective because it allows you to connect with your target audience in a visual, engaging way that isn’t always possible through other forms of content — such as “how-to” videos and demonstrations.
Testimonials and customer reviews leverage the power of social proof to help you reach your audience and sell your products/services. Be sure to prominently display testimonials and reviews on your website’s homepage and create an automated follow-up request that is sent to your customers when you are ready to ask them for a testimonial. You can even incentivise your customers with a discount code or other reward in exchange for writing an honest review.
As a business consultant with a focus on eCommerce, digital marketing is my specialty. I’ve helped dozens of brands create winning digital marketing strategies that have led to massive, transformational results. If you want this to be a reality in your business as well, learn more about booking a strategy call with me to discuss your digital marketing gameplan!