• 5 Beauty Entrepreneurs You Need to Be Following

    Here at Olivia Jenkins Consulting, we’re all about supporting other women. As a digital marketer specialising in beauty, I’m always on the lookout for innovative female CEOs who are making waves in the industry to cheer on.  Today, I want to highlight five incredible women (some of whom you may already be familiar with) who […]

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  • How to Craft a Winning Email Marketing Strategy

    Are you currently utilising email as a part of your visibility and marketing strategy? If not, it’s time to make it a priority — you could be leaving thousands in revenue on the table if you aren’t tapping into email marketing. As a digital marketing consultant, a huge part of my job is helping clients […]

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  • Everything You Need to Know: WooCommerce vs. Shopify

    If you own an eCommerce business or are in the process of creating one, you may be wondering which eCommerce platform is best suited for your needs. The two that frequently are considered the “best” are Shopify and WooCommerce, respectively. Shopify powers over 800,000 online stores, while WooCommerce claims to be “the world’s most popular […]

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  • How to Use Social Media to Build Your Beauty Business

    When it comes to building a thriving beauty business, not utilising the power of social media is no longer an option. More consumers than ever before are turning to social media to help them make decisions about what to purchase. The reason why is simple: social media is the perfect platform for creating a strong […]

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  • As a digital marketing and business consultant specialising in beauty brands, I’ve spent many years refining my knowledge regarding what it takes to see major growth in the beauty industry. Today, I wanted to share some of the basics behind this on the blog. Here are five ways you can focus on growing your beauty […]

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  • 5 Reasons You Need a Marketing Plan

    A marketing plan is an absolute must for any business looking to bring in more sales, clients, or revenue — period. You may feel tempted to procrastinate when it comes to creating a solid marketing plan for your business, but speaking from the perspective of an expert business & marketing consultant, this is actually the […]

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  • 10 Tips for Growing a Successful Business

    Every now and then, I believe it’s important to revisit the basics, which is why today I want to share some of my favorite fundamental business-building tips that have helped me become the 6+ figure CEO I am today. Grab a snack and get ready to dive in — this one is full of actionable […]

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  • 5 Mistakes You Might Be Making In Your Business

    According to the Bureau of Labor and Statistics, over one-fifth of small businesses fail within their first year. If your initial reaction upon hearing that information is panic, I want you to take a deep breath. It’s a scary statistic (for sure), but there’s a lot you can do to prevent yourself from becoming a […]

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  • Is Your Business Prepared for a Post-Covid World?

    When COVID-19 first hit in March 2020, the world as we knew it changed. All of us had to relearn how to go about our daily lives under these new, strange, scary circumstances. If you’re a business owner like I am, this meant embracing flexibility as the coronavirus outbreak wreaked havoc on the economy and […]

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  • 5 Ways to Stay Motivated 365 Days a Year

    In the process of serving DOZENS of women in the digital marketing landscape, I’ve noticed one common denominator that seems to be holding even the smartest and most talented CEOs back from achieving their business goals: motivation.   Believe it or not, the problem many business owners face has nothing to do with their strategy […]

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