As entrepreneurs, marketing is essential in order to supercharge your business growth. Without marketing, it’s almost impossible to build a brand and sell our products and services. That’s why we need to embrace every possible marketing channel at our disposal, especially social media.

Everybody is on social media - whether we like to admit it or not. We may not be present on ALL social media platforms but almost every person has at least one social media platform they are regularly engaging on. The largest social media platform to date has risen to success since its inception in September 2016 but many businesses have been late to adopt and unsure whether they should embrace the platform.

So, you’re probably wondering “Can I market my business through TikTok?” Of course, you can! 

Despite being a new social media platform, TikTok has rapidly reached world domination. It has tapped into not only the younger generation but now the older generations too.

As a business coach and business consultant, I personally love how fast TikTok videos can get views. That’s why if you don’t have a TikTok yet, you should definitely sign up for an account before you miss the opportunity.

Marketers love TikTok for three main reasons. First, it provides the quickest organic reach out of every social media platform. Second, the platform has made it easy to create video content even if the user has little to no video editing skills. Lastly, TikTok serves as a social search engine because of its remarkable algorithm. 

FUN FACT! Did you know that TikTok has now surpassed Google as the number one domain on the internet?!

Now, how do you market your brand on TikTok? As an award-winning business consultant, I’m here to share the exact steps to my Ultimate TikTok Marketing Strategy. 

Let’s get into it!

Step 1: Study The TikTok Marketing Funnel

The TikTok Marketing Funnel is composed of three areas: awareness, consideration and conversion. Awareness is the area of marketing where you are introducing your brand to the Tiktok audience. The goal of this area is to increase the reach of your business. With that in mind, 70% of your TikTok content should be for awareness. 

The next area of marketing that you should also think about is consideration. In this stage, you are connecting with your TikTok audience. Your brand should be developing a relationship with them. This is an important step for your business to build its core audience. Thus, this should be 20% of your content. 

The last area is conversion. This is where you turn your TikTok audience into your customers. This needs to have an effective call to action. But keep in mind that this should only be 10% of your TikTok content.

Step 2: Figure Out Who Your TikTok Audience Are

Once you have studied your marketing funnel, you can now move on to the next step. Now, who do you think is your brand’s audience?

Figure out who your TikTok audience is, and ask yourself the following questions:

• What does my target TikTok audience want and need?
• What are their possible interests?
• Who are they following on TikTok?
• Which of my products or services will be useful to them?

You can write down these questions and do your research. Write the answers and analyse what type of audience you are aiming for in TikTok. Once, you figured this out. It’s time to check out your competitors on the platform. 

Step 3: Research Your TikTok Competitors

Standing out among your competitors is an important goal in marketing and how we seek to gain competitive advantage. How do you stand out from the rest of the competition on TikTok? The first step is to find out who they are and what type of TikTok videos they make. 

You can research your competitors by using the keywords that you are using for your website. Look at the top accounts and videos. Watch their most viral content and take some notes. Find out how you can replicate their content or how you can make it even better. 

As a business coach and business consultant, I often tell my clients to get information from the comment sections. The TikTok comment section holds incredibly valuable information about your target audience. They express what they think of the video and what more they want. Keep note of that and use it when making your TikTok videos. 

Step 4: Brainstorm Different Types of Content

Now, let’s make your TikTok marketing videos!

First, go back to our TikTok marketing funnel. As mentioned, you need your TikTok content to be 70% for awareness, 20% for consideration, and 10% for conversion. To make it simple, if you are producing 10 TikTok videos per month, 7 of the videos should be for awareness, 2 for consideration, and just 1 for conversion. 

Here are my suggestions when building content for each marketing area. 

Awareness

• Join TikTok video trends
• Do a bit of experimenting with the video trend formats
• Find out which video format resonates well with your brand.

Consideration

• List topics that are relevant to your brand, products, and services. 
• For each topic, brainstorm some information points that you think your audience would want to know. 
• Make a video for each topic and observe which topics are resonating well with your audience. 
• Then, keep making content for those particular topics.

Conversion

• First, ask yourself what you want your Tiktok audiences to do. 
• Do you want them to purchase your products or services or follow you on TikTok and other social platforms? Or perhaps you want them to visit your website, or read your blogs? 
• Then, make a TikTok video with a call to action. 
• Be sure to outline what your audience will get and how they will benefit by taking action.

Step 5: Analyse Your TikTok Analytics

After making your TikTok content, you need to observe your profile's analytics. There are three important measures that you need to watch for. They are the video watch rate, audience retention graph, and the like-to-view ratio.

The video watch rate will help you determine the percentage of people who finished watching the video and those who repeatedly watched it. While the audience retention graph will tell you when the TikTok user stopped watching the video. Lastly, the like-to-view ratio indicates how many likes you got compared to your views. 

This step is essential because this will direct your next course of action on TikTok marketing. For example, if you saw through the video watch graph that a particular TikTok video is getting a lot of repeated views, you should replicate this type of content.

If you notice that most people stop watching your 40-second video at the 20-second mark, then you can opt to make your videos only 20 seconds long. And if you see that you are only getting 1 like for every 30 views, then you need to revise the type of content you're making on TikTok. 

That’s it for my Ultimate TikTok Marketing Strategy. It may not be easy starting on a relatively new social media platform. But with effort in research and learning, you are bound to get your TikTok audience on board with your business. Just remember to keep going!

If you need help in marketing your business on TikTok and other marketing channels, I can propose a personalised strategy that will help you supercharge your growth and achieve noticeable results for your business. 

Join me for a 1-on-1 Business Strategy Session and let’s make your brand known!

Olivia x